The Next Big Thing

Here 'tis.

Sirius Satellite Radio Inc. on Wednesday said it is moving ahead with plans to add a video offering to its premium radio service next year, landing a deal to use Microsoft Corp.'s media software to power its mobile video platform.

Sirius also reached an agreement with the software giant to co-develop future video offerings in its latest assault on rival and industry leader XM Satellite Radio Holdings Inc. The service is expected to launch in the second half of 2006.

With its automotive partners indicating strong demand for entertainment products in new cars, Sirius said it anticipates providing two or three channels of premium content specifically for children.

Given all the flat screen DVD players one sees in the back seats of minivans and SUV's, is this any surprise? And so simple, just a line out of the satellite receiver and a cable to the existing flat screen and voila!