Here It Comes

From an article in yesterday's Wall St. Journal:

Clear Channel Communications Inc. plans to start "podcasting " clips from its radio shows and hosting exclusive live online concerts to draw more traffic to its radio Web sites.

The radio giant, which owns 1,200 stations around the country, hopes to build listener relationships with local stations through the move, and increase advertising revenue by selling online spots that will run with the concert or podcast .

Podcasts are shows that listeners can download and listen to on their computers or digital players. The concept, which started with small online broadcasters, has been adopted by some public radio stations, but isn't widely used by commercial stations.

This is what I've been waiting for. First, comes internet radio so I can hear stations in locales in which I am interested. Now, this will enable me to save shows and hear them on my own schedule. Yippee! Clear Channel is getting it!